Archive for June, 2009

Microsoft Imposes Bing While Trying to Play Catch-Up With Google

Jun 30 2009

I've never been a fan of Microsoft. Mostly because of Internet Explorer's poor web standards and all the pain It's caused myself and thousands of other web designers over the years. Now Microsoft has fallen even further out of favor with much of the web design community with their imposition of Bing onto its customers. Basically, Microsoft is trying to play catch-up with Google in the online advertising arena. They've already failed in my eyes.

Bing is now the default search engine for Internet Explorer. When the update was first released there was no choice in the matter, however Microsoft has fixed that "bug" so now it is apparently possible to switch the default search engine if you know how. I can see the logic behind promoting your own product versus the competition's but haven't past anti-trust cases taught you anything Microsoft? I have to think that one of the largest corporations in the world could do a little testing on their software updates before they release them. Missing such a major bug (not being able to change the default search engine in IE6) considering the touchy anti-trust subject, is inexcusable to me.

Also, in certain situations it seems that if you type an actual website URL into the address bar of Internet Explorer, you get Bing search results rather than the actual website you were looking for. (I hope this is a bug but I doubt it) Now, I realize that many people who use the internet utilize the search feature when they're trying to get directly to a site anyway. (i.e. typing "facebook.com" into the Google search bar rather than the address bar at the top of the browser). But I expect to get directly to the site I'm looking for when I type its URL in the ADDRESS BAR. I'm not looking for search results and paid ads. Search engine FAIL in my eyes.

Online Marketing and Advertising During Tough Times

Jun 27 2009

Everyone has been hit hard by the economy lately. With lean budgets, people want to get more out of their advertising and marketing dollars. What better way to do this than with online advertising and a great web presence. I don't have to tell you that the Internet is really hot these days. (this website uses the Internet as a matter of fact). Although online advertising and marketing efforts overall have pulled back a bit, the web is still a great place to sell your brand. With resources like Google it's very easy to thoroughly track your efforts and perform A – B testing to see what's working and what's not. When used in the proper manner, Search Engine Marketing and Search Engine Optimization will help achieve your goals and are very cost effective.

Having a strong web presence coupled with your online marketing efforts is also a key to successful advertising in a recession. Getting people to read your ad is only half the battle. Potential customers need a comfortable place to land when they click through. A well architectured and designed landing page is the part of the equation that really seals the deal. Having a savvy website designer who knows the turf, is well worth the money. Mostly because you can tell exactly how effective your advertising efforts are.

So what I'm trying to say is, don't pass up the opportunity to monetize your web presence in these tough times through quality web design and online marketing.