Portfolio: Logo Design

Musicians and artists have constantly evolving brands that reflect the progress of their careers. Justin McBride needed a fresh take on his existing “JM” bullhorn logo for his new album and website design. The solution was inspired by his bull riding championship belt buckle.

Work Media is an internet marketing company with a light-hearted and hip brand. This logo is based on abstracted pixels that represent the digital aspect of the company as well as its friendly nature.

This logo represents the cross-border aspect of the company who provides clients with a simple way to sell products in Latin America.

These proposed logos for Magazines.com are meant to reflect the conversational brand and create a “spokesperson” as a branding element in the small hero magazine reader character.

Sink Positive needed a simple logo that reflected the water-saving aspect of the product. A contemporary type treatment was used along with a drip element to represent the nature of the product.

This logo is derived from the Petersen family crest. The target demographic is entertainment industry individuals looking for specially tailored insurance plans and a personal touch. The logo needed to reflect the rich family history while still appealing to the demographic. The traditional shield was used along with more contemporary, stylized icons.

This logo design for Honda Marine is tied in with their fuel efficient marine engine models. The simple gestalt of a drip represents the low fuel use aspect of the engines. This version was a precursor to the final logo.

These logos were the product of an exercise to promote a fictional recording studio. They’ve been a staple in the portfolio for many years and will be for many years to come. Not bad for “pretend” logos.