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Just A Pinch Recipe Club Proposed Ad

Client: Just A Pinch Recipe Club

This proposed ad design for Just A Pinch recipe club was intended to help introduce the then fledgling service which provides an online forum for the kitchen-savvy. The juxtaposition of a traditional recipe box and old-school computer file folders as recipe cards speaks clearly to the middle-aged+ demographic familiar with (and using) older computer operating systems.

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