Project: Just A Pinch Recipe Club Proposed Ad
Client: Just A Pinch Recipe Club

Project Details:

This proposed ad design for Just A Pinch recipe club was intended to help introduce the then fledgling service which provides an online forum for the kitchen-savvy. The juxtaposition of a traditional recipe box and old-school computer file folders as recipe cards speaks clearly to the middle-aged+ demographic familiar with (and using) older computer operating systems.