“If you want better answers, ask better questions.”

There might be some disagreement about the origin of that statement, but not about its truth. Often, getting to the solutions we need is a matter of switching our perspective. And that begins with figuring out what we really need to know.

This is certainly true in the world of internet marketing. That’s because lots of business owners and managers try to do everything all at once. They either don’t know better or think that’s what their competitors are up to. Either way, it ends in frustration.

To help you avoid the same kinds of mistakes, let’s look at the questions you really need to be asking…

The Key Questions That Make a Difference

Obviously, there are lots of questions you could ask yourself (or someone else) about internet marketing. In our experience, though, the big issues really come down to three different things:

Question #1: What Outcome Are You Trying to Create?

Too many business owners spend time trying to “succeed” with online marketing. You have to get more specific. Decide what success would look like for you in the real world… and when measured in real numbers. Then you can work backward to create a plan.

Question #2: What Time or Resources Can You Devote?

Time, money, and creativity are the currencies that matter here. You can lean on any one or two when they are all you have available, but you do have to devote something to your campaigns if you want to see real and sustained results.

Question #3: Where Do You Need the Most Help?

Answer the first two questions and you’ll have some direction for the third. Maybe you don’t know how to get web traffic, or how to convert visitors into leads (as examples). If so, you can use your creative or marketing partner to fill in gaps and help you generate profits.

Need a Marketing Partner Who Can Give You Real Answers?

It’s important to ask the right questions if you want to win at online marketing. It’s even better to have a partner who can give you real, actionable answers.

Contact Nashville Interactive today to schedule a free consultation and see how we can help!