How to Become a Master Online Marketer
Most of the advice you’ll find about online marketing revolves around specific tips and trends. Those are important, but today we want to look at the art of finding customers online in a bigger sense. That’s because the way you get good at it is essentially the way you get good at anything else. The… Read More »
3 Ways to Get More Consistent With Content Marketing
If there is one challenge most business owners and online marketers can relate to, it’s the need to create content (in terms of blog posts, videos, etc.) consistently. Most of us just don’t feel as if we have the time or creative energy to post new material every week. Because this is such a persistent… Read More »
What’s Coming Next in the World of Online Marketing?
It’s always difficult to read the future, particularly in an industry that moves as quickly as online marketing does. However, sometimes the trendlines are fairly obvious. Recently, we’ve found ourselves thinking about a pair of them that are bound to change search engines, social media, and even email in the coming decade. Let’s take a… Read More »
An Old-School Approach to Social Media Marketing
Are you the type of business owner who would rather deal with customers face-to-face than over Facebook? Are you more interested in generating consistent revenue than going viral? If so, we work with a lot of people just like you. One of the things we try to help them understand is that social media marketing… Read More »
A Different Way to Think About Online Ads
We meet with business owners and executives every week who share a common goal: each of them wants more people who look like their best customers to find them online. In other words, they need more of the right kinds of web traffic. When we recommend they consider using online ads, however, many of these… Read More »
How to Win at Online Marketing by Shrinking It Down
Are you one of those business owners who feel completely overwhelmed by online marketing? Does it seem like the endless cycle of blogging, creating social posts, and managing digital ads is wearing you down? If so, we might have a simple solution that can help. Instead of trying to plan a year or more into… Read More »
Why On-Site Reviews are E-commerce Gold
If you own an online store, you are probably already aware of just how difficult it is to get the attention of customers, edge out your competitors, and manage prices in a way that keeps buyers coming back while you earn a profit. What if you could accomplish all of these goals just by adding… Read More »
One PPC Advertising Mistake You Can’t Afford to Make
Pay-per-click advertising has a steep learning curve, and there are a lot of little mistakes (like combining too many keywords into a single ad group, or not split-testing landing pages) that you can get away with for a while as you get comfortable with the process. There is one PPC advertising mistake you can’t afford… Read More »
Are You Paying Enough Attention to Local SEO?
Google and the other search engines have essentially killed the effectiveness of the Yellow Pages and other print directories, both in Nashville and throughout North America. That means that in order to reach the same buyers you would have in the past, you need to take advantage of local search engine optimization for your business… Read More »
3 Steps to Help Musicians Cultivate Their Online Brands
Establishing the right brand is critical to musicians and bands. In fact, it’s even more important to performers than it is to businesses. That’s because people might keep buying products and services from a company, even if they don’t like their branding, because of other factors like pricing and location. When potential fans don’t connect… Read More »
What Makes Internet Marketing Different in Nashville?
Contrary to what a lot of Internet marketing “experts” would have you believe, there are differences in the way you approach the job of finding customers online in different parts of the country, and around the world. That’s particularly true in Nashville, where we have a fun, diverse community that likes a little more personality… Read More »
beBELMONT Animated Infographic Design Launches
Statistics can be fun. I swear. Infographics are a very popular way to make data presentation a little more palatable for the casual fan. Belmont University has done some really great things in Nashville, TN over the last decade in terms of land and property development, job creation, and community service. Nashville Interactive was contracted… Read More »