We meet with business owners and executives every week who share a common goal: each of them wants more people who look like their best customers to find them online. In other words, they need more of the right kinds of web traffic. When we recommend they consider using online ads, however, many of these… Read More »
Are you one of those business owners who feel completely overwhelmed by online marketing? Does it seem like the endless cycle of blogging, creating social posts, and managing digital ads is wearing you down? If so, we might have a simple solution that can help. Instead of trying to plan a year or more into… Read More »
If you own an online store, you are probably already aware of just how difficult it is to get the attention of customers, edge out your competitors, and manage prices in a way that keeps buyers coming back while you earn a profit. What if you could accomplish all of these goals just by adding… Read More »
Pay-per-click advertising has a steep learning curve, and there are a lot of little mistakes (like combining too many keywords into a single ad group, or not split-testing landing pages) that you can get away with for a while as you get comfortable with the process. There is one PPC advertising mistake you can’t afford… Read More »
Google and the other search engines have essentially killed the effectiveness of the Yellow Pages and other print directories, both in Nashville and throughout North America. That means that in order to reach the same buyers you would have in the past, you need to take advantage of local search engine optimization for your business… Read More »
Establishing the right brand is critical to musicians and bands. In fact, it’s even more important to performers than it is to businesses. That’s because people might keep buying products and services from a company, even if they don’t like their branding, because of other factors like pricing and location. When potential fans don’t connect… Read More »
Contrary to what a lot of Internet marketing “experts” would have you believe, there are differences in the way you approach the job of finding customers online in different parts of the country, and around the world. That’s particularly true in Nashville, where we have a fun, diverse community that likes a little more personality… Read More »
Statistics can be fun. I swear. Infographics are a very popular way to make data presentation a little more palatable for the casual fan. Belmont University has done some really great things in Nashville, TN over the last decade in terms of land and property development, job creation, and community service. Nashville Interactive was contracted… Read More »
This week marks the launch of three websites which Nashville Interactive has played an integral role in. We were lucky enough to be involved in the development of NBA star Rajon Rondo’s new website, as well as the design and development of TaiganFinds.com – a blog devoted to finding that great online boutique shopping deal… Read More »
Microsoft needs to compete with modern browsers in order to get it’s web browser Bing traction in the valuable search market. Could this be the reason for IE9’s significant enhancements?
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