Kelly Clarkson’s new website launched several days ago. You may be thinking, ‘Wow Chris. how much do you love Kelly Clarkson?’. To which I would reply, ‘Enough to design her website if I’m asked to’. While I’ve quickly developed a much more diverse style working for Echomusic, I’ve found several projects have helped that process more than others. Designing for a young, hip demographic is a nice addition to the much more professional business websites I’ve worked on in the past. The Kelly Clarkson website design was a good opportunity to expand my skill set just a little more by focusing on a younger female audience. The big takeaway from musician website design for me is that I’m designing for fans not customers.