Contrary to what a lot of Internet marketing “experts” would have you believe, there are differences in the way you approach the job of finding customers online in different parts of the country, and around the world. That’s particularly true in Nashville, where we have a fun, diverse community that likes a little more personality in its small businesses than you might find in other regions.

In other words, it’s worth it to make your company stand out online. Here are a few ways to do exactly that:

Inject a Bit of Humor into Your Marketing – everybody likes a good laugh, and entertaining people is a good way to interest them in your marketing messages.

Get Creative With Your Design Options – if your website looks like a rip-off of a corporate brochure, you’re going to have a hard time interesting Nashville customers in what you have to say.

Make Your Marketing More Interactive – when at all possible, get fans and followers involved in polls, quizzes, and even social media surveys.

Nashville is not a place for “standard” Internet marketing, so make sure some of your personality — and your company’s fun, individual brand identity — comes through in every webpage, email, and social post!