Everyone has been hit hard by the economy lately. With lean budgets, people want to get more out of their advertising and marketing dollars. What better way to do this than with online advertising and a great web presence. I don’t have to tell you that the Internet is really hot these days. (this website uses the Internet as a matter of fact). Although online advertising and marketing efforts overall have pulled back a bit, the web is still a great place to sell your brand. With resources like Google it’s very easy to thoroughly track your efforts and perform A – B testing to see what’s working and what’s not. When used in the proper manner, Search Engine Marketing and Search Engine Optimization will help achieve your goals and are very cost effective.
Having a strong web presence coupled with your online marketing efforts is also a key to successful advertising in a recession. Getting people to read your ad is only half the battle. Potential customers need a comfortable place to land when they click through. A well architectured and designed landing page is the part of the equation that really seals the deal. Having a savvy website designer who knows the turf, is well worth the money. Mostly because you can tell exactly how effective your advertising efforts are.
So what I’m trying to say is, don’t pass up the opportunity to monetize your web presence in these tough times through quality web design and online marketing.