Another Reason to Get Excited About AI Marketing Tools

As online marketers, we are wildly excited about the possibilities presented by artificial intelligence. Although we caution business owners about some of the tools and methods that are currently in use, it seems like we are getting used to a technology that will change the way we reach customers.

It’s enough that AI can help us automate routine marketing tasks, optimize our content, and generate interesting topics and connections. But one of its biggest benefits is easy to overlook: AI marketing tools tend to be very affordable.

In the past, trying new marketing ideas meant shelling out tons of money for expensive software suites or new workstations. Artificial intelligence hasn’t been like that so far. Let’s look at a few of the reasons why…

Most AI Tools Run on Cloud Software

The pricing model for software packages has changed a lot in recent years. Instead of buying CDs and licenses, you can now get cloud memberships that are available for relatively low fees. That means you can offer AI tools to employees who need them without huge upfront costs.

These lower fees can let you try different applications, or even start profiting from them, before you have to make a big commitment.

Many AI Apps Are Built on Open-Source Engines

Open-source platforms make it easy for vendors to generate add-on products quickly and affordably. Think about how many WordPress apps are out there, and how much less they cost than ecommerce tools or a software product like Magento.

It’s always possible things will change, but the AI market seems competitive enough to guarantee that prices should stay relatively low for the foreseeable future.

Using AI Doesn’t Require Hardware Upgrades

We touched on this before, but it’s important to note that AI technology runs on super computers that live on the provider’s side of the ledger. In other words, you don’t have to buy anything special to use them – you are essentially “renting” that computer space as part of your subscription fee.

This keeps AI technology affordable to business owners at every level, from garage startups to better-funded ventures.

Want to Make AI More Accessible to Your Business?

Not only can you afford to integrate AI into your business, but you can get a team of online marketing experts to help. Contact Nashville Interactive today to schedule a free consultation. We’ll show you how we can make AI affordable and effective for your business.