Most of the business owners we meet with have mixed feelings about artificial intelligence. On the one hand, nearly everyone can agree that it’s an exciting and game-changing field of technology. But on the other hand, it can be tough for someone who doesn’t work within the tech industry to know how to best utilize it.

To help you break through the confusion – and get an edge on your competitors – we are going to look at the three ways you can best use AI tools right now. Of course, we’ll be focusing on our field, online marketing, to help you achieve some quick wins.

Let’s start with the kind of job that AI is currently best at…

#1 Automating Routine Tasks

The best thing about AI is that it can take away boring, repetitive, mundane, and time-consuming jobs. For instance, you can use artificial intelligence to generate hashtags for your posts, to write short descriptions, and to do things like edit pauses out of videos.

Once you take those little pieces out of the process, it frees you up to either create more content, generate better ideas, or just get through your workflow faster.

#2 Optimizing Content for Views

While you don’t want AI generating your content from scratch (the quality isn’t there yet), you can use it to optimize what you make. That means doing things like adding internal links, tweaking subheadings, and otherwise making it easier for searchers or viewers to find you.

At the moment, you need a human touch to come up with something great. But when it’s time to let the world discover your masterpiece, AI can be a huge help.

#3 Generating New Topic Ideas

We all need a bit of extra inspiration once in a while, and AI tools can sometimes lead you in directions you might not have considered. Many of the content ideas generated will be useless, but because they arrive nearly instantly, you can cherry pick the best ones.

Because it is aggregating other data found on the web, an AI platform might be able to make connections you didn’t see. Sometimes that can lead to great content plans.

Want to Put AI to Work for Your Business?

AI tools offer enormous potential, but they do come with a learning curve. Luckily, you have us to help you figure things out. Contact Nashville Interactive today to schedule a free consultation and see how we can help you grow your business moving forward.