There aren’t many hard and fast rules in the world of online marketing. What works for one person or situation might not for another. The way you use a specific tool might be very different from how another marketer would. As long as it works, then you’re in a good place.

When it comes to artificial intelligence, however, we are seeing business owners repeat a couple of errors again and again. That’s because they misunderstand the current capabilities that AI tools bring. So, they use it in ways they shouldn’t while ignoring other applications that could make them substantially more profitable.

To help clear things up, let’s look at the right and wrong ways to use artificial intelligence in online marketing…

The Wrong Way: Trying to Replace Human Input

It might be due to the media hype around the new technology, but somehow business owners seem to have gotten the idea that they can sit back and let AI just “do marketing” for them. It doesn’t really work that way.

AI programs can generate content and campaigns in the same way that self-driving cars can operate on their own. They work under the strictest, most clinical settings while failing to replicate human performance. In the same way that the cars tend to crash, the algorithms spit out articles and videos that don’t really generate views or credibility.

The bottom line? You still need humans to conceive and create content for you.

The Right Way: Leveraging Technology to Increase and Improve Output

Just because you can’t use AI to generate all your content doesn’t mean you can’t use it at all. Existing apps can help you enhance or optimize what you are making, and spread it to a wider audience.

Likewise, you can use artificial intelligence to mimic your editing touch. So, if you have a specific way you like to tweak your product photos, or want to speed up the process of removing verbal pauses in your videos (as examples), then the tools are there.

By using AI in this better way you can speed up the content creation process and end up with a better final result.

Want Help Making Sense of AI?

The great thing about artificial intelligence is that business owners don’t have to know everything about it. You simply have to recognize the opportunity and then have the right vendor working on your side. That’s where we come in. Contact Nashville Interactive today to schedule a free consultation and learn more about what we can do to help you integrate AI – and other cost- and time-saving tools – into your business for a brighter future.