The Annual Blog Post!
Someone once said: “Do as I say, not as I do”. And while that statement represents hypocrisy at its finest, I’m using it right now anyway especially where content-marketing, creation and news/blog posts are concerned. I just realized that it’s been almost one full year since there’s been any new blog posts on nashvilleinteractive.com and… Read More »
Should Web Designers Use Templates?
When you’re looking for a web designer in Nashville (or anywhere else for that matter), should you choose one that works from a template or one that designs custom websites from scratch? The answer isn’t always as cut-and-dry, as some web design companies would like you to believe. While website templates do make web design… Read More »
Why On-Site Reviews are E-commerce Gold
If you own an online store, you are probably already aware of just how difficult it is to get the attention of customers, edge out your competitors, and manage prices in a way that keeps buyers coming back while you earn a profit. What if you could accomplish all of these goals just by adding… Read More »
One PPC Advertising Mistake You Can’t Afford to Make
Pay-per-click advertising has a steep learning curve, and there are a lot of little mistakes (like combining too many keywords into a single ad group, or not split-testing landing pages) that you can get away with for a while as you get comfortable with the process. There is one PPC advertising mistake you can’t afford… Read More »
University of Pennsylvania Regulatory Review Blog Design
The Regulatory Review is the official blog and news site for the Penn Program on Regulation, housed in the University of Pennsylvania Law School. Nashville Interactive was contracted to handle the website design and development for www.theregreview.org, a robust blog dedicated to regulatory news, analysis and opinion with dozens of editors and hundreds of renown… Read More »
3 Simple Ways to Make Your Website Stickier
Although they never say it in so many words, a lot of new clients come to us because they wish their websites could be “stickier.” In other words, they are tired of checking their web analytics package and finding that new potential customers have come to their websites, looked around for half a minute or… Read More »
WordPress Sitemap Page Without a Plugin
Plugins are great sometimes. Other times, it’s much better to just drop a few lines of code into your theme’s functions.php file to simplify things and help with performance. Here’s a relatively simple DIY WordPress sitemap complete with shortcode that’s easily dropped into any WP page. You can use the ‘exclude’ parameter to exclude specific… Read More »
The Importance of Installing an SSL Certificate on Your Website
Online security is paramount in today’s connected world. It seems that every other day we’re seeing news articles about high-profile hacking attempts, ransomware, identity theft and DDOS attacks. All this press means that your website visitors quite possibly have an inherent lack of trust toward websites, especially when entering their personal and payment information (as… Read More »
Are You Paying Enough Attention to Local SEO?
Google and the other search engines have essentially killed the effectiveness of the Yellow Pages and other print directories, both in Nashville and throughout North America. That means that in order to reach the same buyers you would have in the past, you need to take advantage of local search engine optimization for your business… Read More »
Thoughts on Paid WordPress Themes and Their Drawbacks
It’s no secret that we think WordPress is a great thing. Nashville Interactive uses it as the CMS (content management system) on 90% of projects we do. While it’s a very flexible and easy-to-use system, there’s a trend of developers and agencies using pre-fab, paid WordPress themes to build their client’s websites. While this isn’t… Read More »
A Three Website Week
Every week is busy but this was a big one. Many weeks see the launch of a website and sometimes even two but this week Nashville Interactive had a hand in three website launches, including a revamp, a redesign and a brand new site. The revamped site was for CORE (Children of Restaurant Employees) and… Read More »
Why Your Small Business Should be Using E-Commerce
A lot of small business owners tend to think that e-commerce is just for big businesses with dedicated online stores. Few things could be further from the truth. If you have products to sell, you should probably be selling some of them online. Here are a few of the biggest reasons why small businesses like… Read More »